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Founder Friday with Freyja Tasci: creating eco-friendly kitchen wraps

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Founder Friday with Freyja Tasci: creating eco-friendly kitchen wraps

In what might sound like an unlikely source of inspiration, it was Freya Tasci’s studies in literature and philosophy that would go on to inspire her successful business idea.

Coming across references to oilskin used to wrap items in transit, the entrepreneur decided to test it out herself.

“I was buying expensive organic veggies for my small children who had allergies and they’d wilt in the fridge after a few days – I needed better wrapping to keep them safe,” she recalled. “I also wanted to avoid introducing harmful chemicals like plastics into the house.”

When she couldn’t find anything like this in the market, trials into creating her own oilskin (cotton soaked in beeswax) ensued. Eventually, she landed on her hit product: Apiwraps, named after the Latin word for ‘bee’.

She elaborated, “They’re waterproof but also breathable, making it the perfect item to wrap veggies and other food items like that. And since its beeswax soaked in cotton, it can be washed and used again.

“Beeswax is the most incredible material. It’s beautifully versatile and natural. It’s something that you can even eat and there’s no chemicals or anything in it.”

Freyja’s practical, eco-friendly product can be used around the kitchen and with proper care and attention, one Apiwrap will last around a year. Significantly, due to its sustainable impact, it’s estimated that Apiwraps has replaced the need for more than 10 million metres of single-use plastic wrap over its last ten years of business.

an image of beeswax kitchen wrapping used to cover a salad
Source: supplied

Supporting small businesses

She started the business in November 2012, selling Apiwraps in Byron Bay markets.

“People would walk past and say to me ‘you’ve got to build this business, you’ve got to scale it, this is amazing’,” Freyja grinned.

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Today Apiwraps are available across Australia through their website, local vendors, and major retailers like Aldi and Woolworths.

The production of Apiwraps combines the efforts of numerous small Australian businesses: a family beekeeping business for the wax, one of Australia’s last standing textile manufacturers for the cotton, and local artists who create the unique designs.

Freyja elaborated, “My mother was a fine artist, so I love having the opportunity to support the arts and other small businesses with this commercial product. That’s the beauty of being in business and keeping business in Australia, we get to meet and work with these amazing people.”

COVID as a ‘reset’

Like many other entrepreneurs, she suddenly found herself “on pause” for two years when the pandemic hit. Having to scale back expenses, they had to cut the team down to the bare minimum, move out of their warehouse at the end of the lease, and find a way to continue orders.

“It’s a reset in a way of everything. And now I’m launching any product at the gift fairs in Melbourne, at the end of the month, and I’m doing a product launch from scratch for the first time in 10 years!” she laughed.

“To do that, I followed my own advice. I reached out to our retailers to pick their brains. What was working? Do you think the customers might like this? What about if we did so-and-so? It was invaluable to get that information, to inform me on the product I’ve got.

“It’s now an exciting time to go into a product launch and this all came from taking that step back during the pandemic.”

Source: supplied

Entrepreneurship and motherhood

With her children’s allergies playing a pivotal role in inspiring Apiwraps, it’s no wonder than Freyja continues to find inspiration and drive from them, now 13 and nine.

“When you’re in the thick of running a business and it lives or dies with your effort, you have this temptation – ‘what if I sold this and got a job?’ It could be so easy to do that, to get a more reliable income,” she observed.

“The fact that I am juggling motherhood and the responsibilities with my business, I know that I would never have that flexibility anywhere else. I really want to work for myself so I’ll make this effort.”

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The best advice received

Freyja still remembers the valuable advice one of her uncles provided in the early days of the business.

“I felt like I was in an endless cycle of investment, and we were inching, painfully slowly, forward. That’s when he said to look at it as a series of experiments in order to find the solutions.

“It’s a subtle shift, but realising the world isn’t against you is a really empowering mindset change.  You’re creating something from nothing and this is simply the process. I’ve since applied it to everything I do in business, whether it’s a new product launch or a new advertising strategy – it’s just a series of experiments that will reveal the best way forward.

“Business is hard and it’s not always going to be easy. But just because something’s not easy doesn’t mean you shouldn’t be doing it or that it’s not a worthy idea.”

READ MORE: Founder Friday with Jacinta Timmins: the secrets of launching a sustainable apparel brand

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Amazon won’t have to pay hundreds of millions in back taxes after winning EU case

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Amazon won’t have to pay hundreds of millions in back taxes after winning EU case

LONDON (AP) — Amazon won’t have to pay about 250 million euros ($273 million) in back taxes after European Union judges ruled in favor of the U.S. e-commerce giant Thursday, dealing a defeat to the 27-nation bloc in its efforts to tackle corporate tax avoidance.

The ruling by the EU’s top court is final, ending the long-running legal battle over tax arrangements between Amazon and Luxembourg’s government and marking a further setback for a crackdown by antitrust chief Margrethe Vestager.

The Court of Justice backed a 2021 decision by judges in a lower court who sided with Amazon, saying the European Commission, the EU’s executive branch, had not proved its case that Amazon received illegal state support.

“The Court of Justice confirms that the Commission has not established that the tax ruling given to Amazon by Luxembourg was a State aid that was incompatible with the internal market” of the EU, the court said in a press release.

Amazon welcomed the ruling, saying it confirms that the company “followed all applicable laws and received no special treatment.”

“We look forward to continuing to focus on delivering for our customers across Europe,” the company said in a statement.

The commission said it “will carefully study the judgment and assess its implications.”

The case dates back to 2017, when Vestager charged Amazon with unfairly profiting from special low tax conditions since 2003 in tiny Luxembourg, where its European headquarters are based. As a result, almost three-quarters of Amazon’s profits in the EU were not taxed, she said.

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The EU has taken aim at deals between individual countries and companies used to lure foreign multinationals in search of a place to establish their EU headquarters. The practice led to EU states competing with each other and multinationals playing them off one another.

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Tesla autopilot recalls: 2 million vehicles need to have their defective systems fixed

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Tesla autopilot recalls: 2 million vehicles need to have their defective systems fixed

DETROIT (AP) — Tesla is recalling nearly all vehicles sold in the U.S., more than 2 million, to update software and fix a defective system that’s supposed to ensure drivers are paying attention when using Autopilot.

Documents posted Wednesday by U.S. safety regulators say the update will increase warnings and alerts to drivers and even limit the areas where basic versions of Autopilot can operate.

The recall comes after a two-year investigation by the National Highway Traffic Safety Administration into a series of crashes that happened while the Autopilot partially automated driving system was in use. Some were deadly.

The agency says its investigation found Autopilot’s method of making sure that drivers are paying attention can be inadequate and can lead to “foreseeable misuse of the system.”

The added controls and alerts will “further encourage the driver to adhere to their continuous driving responsibility,” the documents said.

But safety experts said that, while the recall is a good step, it still makes the driver responsible and doesn’t fix the underlying problem that Tesla’s automated systems have with spotting and stopping for obstacles in their path.

The recall covers models Y, S, 3 and X produced between Oct. 5, 2012, and Dec. 7 of this year. The update was to be sent to certain affected vehicles on Tuesday, with the rest getting it later.

Shares of Tesla slid more than 3% in earlier trading Wednesday but recovered amid a broad stock market rally to end the day up 1%.

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The attempt to address the flaws in Autopilot seemed like a case of too little, too late to Dillon Angulo, who was seriously injured in 2019 crash involving a Tesla that was using the technology along a rural stretch of Florida highway where the software isn’t supposed to be deployed.

“This technology is not safe, we have to get it off the road,” said Angulo, who is suing Tesla as he recovers from injuries that included brain trauma and broken bones. “The government has to do something about it. We can’t be experimenting like this.”

Autopilot includes features called Autosteer and Traffic Aware Cruise Control, with Autosteer intended for use on limited access freeways when it’s not operating with a more sophisticated feature called Autosteer on City Streets.

The software update will limit where Autosteer can be used. “If the driver attempts to engage Autosteer when conditions are not met for engagement, the feature will alert the driver it is unavailable through visual and audible alerts, and Autosteer will not engage,” the recall documents said.

Depending on a Tesla’s hardware, the added controls include “increasing prominence” of visual alerts, simplifying how Autosteer is turned on and off, and additional checks on whether Autosteer is being used outside of controlled access roads and when approaching traffic control devices. A driver could be suspended from using Autosteer if they repeatedly fail “to demonstrate continuous and sustained driving responsibility,” the documents say.

According to recall documents, agency investigators met with Tesla starting in October to explain “tentative conclusions” about the fixing the monitoring system. Tesla did not concur with NHTSA’s analysis but agreed to the recall on Dec. 5 in an effort to resolve the investigation.

Auto safety advocates for years have been calling for stronger regulation of the driver monitoring system, which mainly detects whether a driver’s hands are on the steering wheel. They have called for cameras to make sure a driver is paying attention, which are used by other automakers with similar systems.

Philip Koopman, a professor of electrical and computer engineering at Carnegie Mellon University who studies autonomous vehicle safety, called the software update a compromise that doesn’t address a lack of night vision cameras to watch drivers’ eyes, as well as Teslas failing to spot and stop for obstacles.

“The compromise is disappointing because it does not fix the problem that the older cars do not have adequate hardware for driver monitoring,” Koopman said.

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Koopman and Michael Brooks, executive director of the nonprofit Center for Auto Safety, contend that crashing into emergency vehicles is a safety defect that isn’t addressed. “It’s not digging at the root of what the investigation is looking at,” Brooks said. “It’s not answering the question of why are Teslas on Autopilot not detecting and responding to emergency activity?”

Koopman said NHTSA apparently decided that the software change was the most it could get from the company, “and the benefits of doing this now outweigh the costs of spending another year wrangling with Tesla.”

In its statement Wednesday, NHTSA said the investigation remains open “as we monitor the efficacy of Tesla’s remedies and continue to work with the automaker to ensure the highest level of safety.”

Autopilot can steer, accelerate and brake automatically in its lane, but is a driver-assist system and cannot drive itself, despite its name. Independent tests have found that the monitoring system is easy to fool, so much that drivers have been caught while driving drunk or even sitting in the back seat.

In its defect report filed with the safety agency, Tesla said Autopilot’s controls “may not be sufficient to prevent driver misuse.”

A message was left early Wednesday seeking further comment from the Austin, Texas, company.

Tesla says on its website that Autopilot and a more sophisticated Full Self Driving system are meant to help drivers who have to be ready to intervene at all times. Full Self Driving is being tested by Tesla owners on public roads.

In a statement posted Monday on X, formerly Twitter, Tesla said safety is stronger when Autopilot is engaged.

NHTSA has dispatched investigators to 35 Tesla crashes since 2016 in which the agency suspects the vehicles were running on an automated system. At least 17 people have been killed.

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The investigations are part of a larger probe by the NHTSA into multiple instances of Teslas using Autopilot crashing into emergency vehicles. NHTSA has become more aggressive in pursuing safety problems with Teslas, including a recall of Full Self Driving software.

In May, Transportation Secretary Pete Buttigieg, whose department includes NHTSA, said Tesla shouldn’t be calling the system Autopilot because it can’t drive itself.

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AP Technology Writer Michael Liedtke contributed to this story.

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Why Was Sam Altman Fired? Possible Ties to China D2 (Double Dragon) Data from Hackers

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Theories are going around the internet why Sam Altman was fired. On an insider tech forum (Blind) – one person claims to know by third-hand account and how this news will trickle into the media over the next couple of weeks.

It’s said OpenAI had been using data from D2 to train its AI models, which includes GPT-4. This data was obtained through a hidden business contract with a D2 shell company called Whitefly, which was based in Singapore. This D2 group has the largest and biggest crawling/indexing/scanning capacity in the world 10x more than Alphabet Inc (Google), hence the deal so Open AI could get their hands on vast quantities of data for training after exhausting their other options.

The Chinese government became aware of this arrangement and raised concerns with the Biden administration. As a result, the NSA launched an investigation, which confirmed that OpenAI had been using data from D2. Satya Nadella, the CEO of Microsoft, which is a major investor in OpenAI, was informed of the findings and ordered Altman’s removal.

There was also suggestion that Altman refused to disclose this information to the OpenAI board. This lack of candor ultimately led to his dismissal and is what the board publicly alluded to when they said “not consistently candid in his communications with the board.”

To summarize what happened with Sam Altman’s firing:

1. Sam Altman was removed from OpenAI due to his ties to a Chinese cyber army group.

2.OpenAI had been using data from D2 to train its AI models.

3. The Chinese government raised concerns about this arrangement with the Biden administration.

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4. The NSA launched an investigation, which confirmed OpenAI’s use of D2 data.

5. Satya Nadella ordered Altman’s removal after being informed of the findings.

6. Altman refused to disclose this information to the OpenAI board.

 

We’ll see in the next couple of weeks if this story holds up or not.

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